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How To Build A Great Web Site & Attract More Customers


Know the goals and objectives of your web site
Before you build your web site, you should be clear about the goals and objectives for your web site. What are you trying to accomplish with your web site? You need to have a clear objective in order to build an effective and successful web presence.


Make sure your web site looks professional and competent
Many customers will get their first impression of your company from your website.
For this reason, you want to make sure that your web site presents a professional image. There is nothing worse than having a web site that looks like it came out of a box or some pre-designed template. A professionally designed web site will always create a better impression than a home made web site.


Ensure that your content is effective and powerful
Content is one of the most overlooked components of web design and development. As a business, you should ensure that your web site contains powerful marketing content that will engage the viewer and prompt them to take action. What is it about your business that will want to make someone contact you or buy from you? What do you do better than your competitors? Convey this message powerfully and clearly.


Put your biggest benefit on your home page
Your home page should clearly state what benefit you are offering potential clients. It should only take a visitor a couple of seconds to know what your company does, and what goods or services you have to offer. The goal of the home page is to get the user's attention, and entice them to take action.


Promote your web site
You could have the best web site, but of what use is it if no one can find it? Search Engine Optimization and web site promotion are critical to your success. With the number of web sites growing exponentially, you need to ensure that your web site is easier to find than your competition's.


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